Tag Archives: Content Management System

Why you should convert your website to Responsive design now?

If you take a closer look into the global smart phone market you can notice the rise in the sales of smart phones in the recent years. Smart phones, Tablets have forayed into the gadget market and taken it by storm. Nowadays people prefer to use smart phones and tablets than computers and laptops, as they can browse, chat, shop through them where ever they are. This indicates nothing but one thing – user preference.

With the changing user preferences, it is mandatory for you to change accordingly to sustain and increase your sales. If you own a business and if you have a website, it is now time to convert it into a responsive website. Responsive Website Design (RWD) provides an ideal viewing for users browsing your websites across a broad range of devices like desktop, tablets, mobile phones.

Building a website with Responsive design will give you the following benefits:

One website many purposes

Mobile friendly websites gives seamless user experience to your customers / new users from any device like mobile / tablet / desktop. Thus you develop one website that can serve to all kind of visitors.

SEO friendly

Google recommends responsive websites. If your mobile site is in different URL, links are scattered unlike Responsive websites in which it is the same link for all devices, thus improving the organic ranking which helps us to gain traffic.

Duplicate content

Same content at different URLs will show up as duplicate content to SERPs and thus there are chances of getting penalized. As it is the same site for all devices, there is no such thing as duplicate content in RWD.

Reduce Bounce rate

Clean and clear navigation, content readability, website loading time are the factors to decide bounce rate of website. RWD passes these checkpoints to keep your visitors engaged in your website thus reducing bounce rate.

Page loading time

An Internet user deserves a faster web experience. Implementing responsive design reduces page loading time and delivers better user experience to your customers which is a positive impact for your business.

Responsive Website development has become inevitable. They are becoming mandatory. They are easier to manage. And the list goes on. Many businesses have adapted themselves to the trend and have converted their websites into a responsive one.

Are you ready to make the leap into Responsive Design? With our dedicated team of designers being with you, it is never a difficult task. Contact us to know more about us or read more about our web designing services here.

Content Management System, Responsive Design, web design, Web Development

Ways to make website mobile friendly

Does every website provide an optimized experience when accessed via a Smartphone or tablet?

It’s not such a big issue if it doesn’t; but everyone now knows the fact that, there are numerous websites coming into existence in every single day. Modern browsers have made the mobile friendly experience for a website in a bearable way with lots and lots of innovations, if websites are not mobile responsive; then that may lead to lose traffic and global reach in this wide-spread online market.

Why websites to be made mobile friendly?

A mobile friendly website design offers plethora of benefits such as.,

More traffic
Increased social shares and sales
Additional email subscribers
Access of your site in all devices
Better user experience

Here are 4 ways to optimize your website suitable for mobile devices:

Separate Mobile Site creation

Every Smartphone user will be familiar with how certain sites offer a version specific for phones. For example, Facebook and other social media platforms have a separate application for mobile users. It will be only with slight modifications from the normal site, but the general capability is still remains the same.

Simplification

The mobile version of a website should be very simple, well organized and with required space, this will help viewers not get overwhelmed by too many features. Drop-down menus in the mobile sites will help to eliminate unnecessary distractions this provides simplified navigation.

Emphasize Prominent Information

Informations and elements from the original site to keep for mobile site have to be clearly decided first. Appropriate name, contact information, and a photo or logo should be very clearly displayed. If someone is in hunt to find key information, most important message should be clearly and concisely emphasized in the mobile sites.

Provide Links to the Full Site

If someone first come across your website while using a phone, users will be more likely to fully interact and take advantage of services through the original site. So remember that the mobile version is meant to serve as a mini format of your main website. The full site is the main attraction and ultimately where you want your viewers to go. Make sure to provide a link to redirect viewers to your full site.

What else you want? This is the RIGHT time to transform your websites into mobile responsive design. Contact us to make your website as mobile responsive site.

Content Management System, Responsive Design, website Design

Importance of Website Updation and maintenance

One of the most common issues with organizations today is what “Build it and forget it” syndrome. Website updation and maintenance is a key for success of every business, regardless of size and capability. As websites are available in worldwide windows, businesses can make a big impact and add value to their product or service.

A well-maintained and timely updated websites is critical for real-time service industries. Every end user will seek for updated information to grasp new trends, main aim of this updation is to attract and retain customers, maintain search engine rankings and provide new information, products and services to the public. Website maintenance is equally important to maintain the value of the website over time.

Below listed are the few important reasons that shows the importance of website maintenance and updation

Search Engine rankings

Website content updation and maintenance is vital for search-engine rankings. Websites with outdated content ranks lower in search engine listings. Some search engines regularly updates algorithms, and websites has to be updated accordingly and maintained well to make it worth crawling. Failing to make frequent modifications could make the websites to be pushed below active competitors in search engine listings and cost business over time.

Corporate Image

Every website is the public reflection of organizations corporate image. A poorly maintained website with lots of broken links, errors and outdated information projects a sloppy corporate image and can decline business reputation over time. Routinely examining the look and feel of website and updating with relevant information gradually increases corporate image.

Customer Interest

A well-maintained website attracts new customers and maintains the interest levels of existing customers. Information in website should be customer centered and kept relevant by routinely updating new contents and ensuring that customer contact points are in good working order like contact forms, address and phone number listings.

Website maintenance is about more than just adding new content; it’s important that the website is updated and runs smoothly in a user-friendly way for those who visit. This can go a long way towards increasing conversions and in turn, increasing sales and profits. Just take a look at your entire web site, not just the opening page, and reach us if you need help getting it up to date and maintaining it that way.

Content Management System, Digital Marketing, website Design

Ecommerce Plug-in development for WordPress Website

Initially WordPress platform was widely made use of for blogging, but today advances in technology has made WordPress into backend software that can “power” any type of website. WP e-Commerce is the second most popular plug-in in the ecommerce space. An ordinary site can be converted into a digital shop using WordPress plug-in architecture. It integrates perfectly with dozens of payment processors and shippers and enables you to sell products, keep track of sales, stock, store performance, statistics and much more.

Nowadays it’s not enough to just have an e-commerce site to increase conversions and functionality on the site you should incorporate the right plugins. We all know plug-in is a great way to extend & enhance functionality to meet the demands. Installing essential plug-in will make life easier as well take your eStore to the next level. Boost your store with our custom plug-in and ensure that all functionality works properly with absolute optimization. Customizing a store with plug-in will save development time and will also help you keep away from writing long-winding codes for injecting a specific attribute to the site.

Whether you’re building a new store or looking for ways to boost your existing store’s functionality, we assist you to meet the demands of your online business. Do you have any idea about what you want or need? We will coordinate with you & work with close attention to detail and will create unique plug-in that enhance the performance. Contact us to know more details our services

Content Management System, Ecommerce Plug-In, WordPress Plug-in Development