Over the last few years, across the world many users are being relying on smartphones more and more, shopping strategies have changed a lot with online storefronts. Many retailers and e-commerce service providers started developing their mobile apps for business as they have realized that mobile apps and smartphones are the easiest medium to reach targeted customers.But compared to desktop, conversions from smartphones and mobile apps conversion rates are still lower.
Like desktop every feature will be optimized for mobile, then how the conversion rates are still lower? What are the reasons behind this? –Unbalanced conversion rates is partly due to poor checkout processes, but what exactly about mobile checkout processes turns customers away? What are the key necessary improvement areas that need to be taken care for better mobile checkouts?
We have listed the key factors for you in creating better mobile checkout experience:
Create Good Impression
It’s always significant to make a good impression within the first five seconds of the user experience to avoid high-risk of losing customers after they view the homepage. If your users log into your app It’s important to ensure that the homepage gives a good impact about your app and that will set up the user’s expectations for the rest of the checkout process.
Keep it Simple
Inclusion of too many advertisements and information will distract the user during their proceedings. App specifically designed for purchasing should be the one with an integrated payment system and be free of clutter and mainly simple to use. A checkout form must be short and simple to ensure that the user will make it to the finish line. Avoid adding lot of additional fields to prevent users from skipping the checkout and to decrease bounce rates.
Users are often hesitant to transactions over smartphone and desktops, this is why you need to assure them that their information and data will be secure. According to a recent study, only 11% of PC users hesitated to fill in their personal details and purchase goods online while mobile users hesitated at 37%. So it is significant to ensure users that their personal information gathering is minimal and is safe &secure.
User perspective designs
Consider designing an app in user perspective and think in a way how users will physiologically use the app. Designing your app to fit the hands of your user is crucial. A recent research reveals that “users interact with their mobile screens in 3 different ways: One handed (49%), cradled (39%) and two-handed (15%)”.Hence many users hold their phone with one hand, the app design must reflect this and important information should be placed conveniently for easy one-handed usage.
An easy navigation will ensure that the user can progress throughout the mobile checkout without any difficulty. A long checkout process will encourage the user to change their mind before reaching the end of the transaction, so it is always perfect to keep the navigation simple and understandable.
Understanding the mobile shopping trends will help retailers to create a seamless mobile shopping experience and avoid misuse of the app, abandoned purchases, and low conversion rates. Also it is significant to get your app developed from the right service provider. We ANGLERis into the app development industry, with our years of experience we have developed various mobile app in different platforms, we are ready to develop the applications for your requirement. Click here to leave an enquiry or Contact us lets discuss the app.